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Privacy Policy

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Safety, Security, and Privacy

At Trend Times, we are committed to protecting your privacy and ensuring the security of the information you submit to us. We want your use of the Trend Times web site, and the services we offer, to be productive and safe. Trend Times's Privacy Policy illustrates our commitment to your privacy and security.

* When you register at Trend Times, we request your name, email address, phone number, postal address, ZIP Code, state, and country. We use this data to manage registrations, and, when you place an order, to contact you about your order and to print your return address on Trend Times envelopes. * We may use your email address, mailing address and/or phone number to contact you regarding new product offerings and other aspects of your use of the Trend Times web site. If, however, you do not wish to receive such communications, you have the ability to "opt-out" at any time. * In order to take payment for your order, we collect credit card information. To maintain the highest level of security, your credit card information is encrypted using secure sockets layer (SSL) technology. SSL is secure server software that protects against any unauthorized access. Trend Times uses your credit card information for the sole purpose of accepting payment for your order. * From time to time, we may ask you to answer surveys regarding current or future Trend Times products. Participation in these surveys is always optional. Survey responses are only used in the aggregate, and are never linked to an individual. While our survey data is primarily for use within Trend Times only, we may occasionally share the aggregate survey data with our development partners (e.g. web design, advertising and marketing agencies) in order to facilitate new product development. * We may occasionally have a special relationship with another company, an entity that we think of as a marketing partner. By this we mean that a portion or version of our web site is integrated into our partner's web site or is integrated with our partner's content or branding. In such a circumstance, because we are jointly presenting our web site with our partner, and because the partner is referring customers to Trend Times, we may agree to share information with the partner as part of our formal contract with that partner, including confidentiality and use obligations and restrictions regarding how the partner may use the information. In these instances where Trend Times and a partner jointly promote Trend Times's Services, Trend Times may provide the partner certain personal information, such as the name, address, and username as a result of the joint promotion of Trend Times. We only share this information for users coming to Trend Times from a partner web site. Again, at the point of registration, you have the option to "opt-out" of receiving emails or promotional materials. If you have linked to Trend Times through a marketing partner as described here, the web page you view will be co-branded with the marketing partner. If you would like information about the information use and practices of a marketing partner, Trend Times recommends that you view the policy of the marketing partner.

Tracking Information

Like most every web site, the Trend Times web site records certain tracing information any time someone visits the site. For every web page that is viewed, our web server records an IP address, the operating system, browser version and the name of the page that was viewed. This information is not linked to any specific user and is used in the aggregate to maintain and improve the Trend Times web site.


A cookie is a small piece of information that is stored by your browser on your computer's hard drive. Trend Times uses cookies to track your order process without having to re-verify your password on each page of the site. Rather than storing this information on Trend Times's server, the cookie is stored in your computer and is activated only when you visit the Trend Times site. Your privacy and security are not compromised when you accept a cookie from the Trend Times web site. No one can access the information except Trend Times.

Information From Other Sites

Our web site contains links and information developed by other companies and organizations. Please be aware that these sites' privacy policies may differ.

"Opt Out" Policy

By default, we do send Trend Times users notifications of product updates, etc. The choice of whether not to receive these notifications can be changed at any time by sending an email to support@trendtimes.com

Trend Times Website Security

The Trend Times web site uses secure sockets layer (SSL) to encrypt the transfer of sensitive information, such as your account password and billing information, from your web browser to our web server.

The same SSL protocol also acts to authenticate the www.Trend Times.com site and prevent unauthorized "hackers" from masquerading as the Trend Times site. This is accomplished through a "digital certificate", which is an unforgeable electronic "identity card".

Your Consent

In addition to the circumstances described above, Trend Times may disclose or release information when we, in good faith, believe that doing so is reasonably necessary to (i) comply with the law, (ii) enforce or apply the terms of any of our user agreements, or (iii) protect the rights, property or safety of Trend Times, our users, or others. By using our web site, you consent to the collection and use of information by Trend Times as described in this Privacy Policy. If we decide to change our policy, we will post those changes here so you will always know what information we gather, how we use it and under what circumstances we disclose it.

If you have any questions regarding Trend Times's privacy policy and practices, please direct them to the Trend Times Support Team at support@trendtimes.com

(Return to Privacy Statement Contents)


When a site states that they collect information in the aggregate, they mean for summary purposes only. For example, sites that collect IP addresses "in the aggregate" do so to answer such questions as: "How many people from America Online visited our site last week?"


Cookies are small pieces of information that a web site stores in your computer. Temporary, or session, cookies only last as long as your browser is running. Persistent cookies are stored on your hard disk (they take up very little space). Sites often use cookies to identify repeat visitors and offer them personalized service, or to simply associate data with a particular visitor, like a shopping cart.

IP Address

When you are connected to the Internet, your computer has a unique Internet ID called an IP address. Most people that connect through a dial-up service, such as America Online, get a different IP address each time they login. Others logging in from work or school might have a permanently assigned IP address, called a static IP address. It is difficult or impossible for a web site to collect personal information about you (i.e., your name, email address, etc.) from your IP address alone, although a static IP Address can be used to identify a little bit more about you (i.e. your company name, or university name).

SSL (Secure Sockets Layer)

SSL is a communication protocol that accomplishes two things:

1. It allows your web browser to verify that a web site you're visiting is actually the site that you think it is (and not some site posing as another). 2. It lets your web browser and a web server communicate with each other (i.e. pass web pages back and forth) in a completely secure fashion through the use of very strong encryption techniques. This encrypted communication makes it impossible for anyone else to see any information passed between your web browser and our web server.

On WebTV, press the "INFO" button on the keyboard (select the "Options" button and then select "INFO" on the small remote). If the "Security Details" button is displayed, the page is secure. Select this button for more information.
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